I am sure that some people have said “I wish I had been able to sell my house last year when the market was so hot.”
I’ve heard it and I’ve been asked that.
Even though I’ve written books on the subject, some just wish for a quick fix that they can read pretty quickly and put into action fast.
So if I was asked for the simplest formula there can be, it would be this.
Now I’m going to assume you have cleaned up your house repaired any structural problems, fixed the curb appeal, and not messed up the place so it’s still staged well.
Let’s say it’s priced pretty realistically.
Let’s say there is no glaring ugliness. Even so, the market will be very competitive this year, so what should you do?
All else being normal, there are three big things you need to do.
Photo by Zac Gudakov on Unsplash
Market Strategically. Work with either a knowledgeable real estate agent who understands the local market and can help you price your home competitively, or if you market your own home, look at the reality of the market. Some people almost seem to act as though it is worth more simply because it is theirs. Utilize professional photography and comprehensive marketing strategies to attract potential buyers. Most importantly, have your house in the MLS, the Multiple Listing Service, to make your home’s details public. I you are not using an agent, use an MLS entry-only company to still have it in that arena.
Highlight Unique Features. Identify and accentuate any unique features or upgrades your home has, such as a fireplace, outdoor living space, or custom-built shelving. What does your house have or have more of, that makes it nicer than other houses for sale? This is key! A unique selling position or item.
Offer Incentives: Consider offering incentives like covering closing costs or providing a home warranty to sweeten the deal for potential buyers. Explore incentives to selling agents at different times. I have laid out a several-week plan of incentives that mixes those in. I have used these many times with great results. Other incentives I have found to be very effective are interest rate buy-downs and other home items like big-screen TVs.
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Originally published at
https://thereasonablerealtor.com
on February 11, 2024.
Don’s a keen observer and prolific reporter of truth, common sense, humor, & life. He’s a WRITER|HUMORIST, sometimes serious, sometimes tongue-in-cheek. He lives in Nashville, TN. He publishes every weekday morning. Click HERE, and have his new stories emailed directly to you, instead of having to beat the bushes for them.