FSBO 101: 3 Simple Steps to Sell Your Home Without a REALTOR©
FSBO tips for beginners
Photo by David McBee: https://www.pexels.com/photo/high-angle-shot-of-suburban-neighborhood-1546168/
FSBO 101: 3 Key Steps to Selling Your Home on Your Own
Selling your home as a For Sale By Owner (FSBO) can save you thousands in real estate commissions, but it’s not as simple as putting up a "For Sale" sign. With a little preparation and strategy, you can sell your home successfully and keep more of your hard-earned money. Here are three essential steps to get started:
Step 1. Price Your FSBO Home Correctly
Setting the right price is one of the most important parts of a successful FSBO sale. Overpricing can scare off buyers while underpricing may leave money on the table. Here are some ways to get it right.
Research Your Market. But really, since we’re talking about your own neighborhood, you have already looked at every house that has sold there, so you already have a pretty good idea. It’s only natural. Also, you can use online tools like Zillow, Redfin, or Realtor.com to see what comparable homes in your area are selling for.
Get a Professional Opinion. Consider paying for an appraisal. More expensive, but hard to argue with. More on appraisals soon.
Factor in Your House’s Unique Features. Does your home have a new roof, energy-efficient windows, or a finished basement? Highlight these in your pricing.
Step 2. Market Your FSBO Home Like a Pro
Once your home is priced, it’s time to let buyers know it’s for sale. Effective marketing is key to generating interest, which is key to getting someone in to look.
Take High-Quality Photos. Use natural light and declutter your space for clear, inviting images. Use your cellphone, or soon I will show some pro tips on using a camera.
Write a Great Listing. Describe your home’s best features and include keywords like "FSBO," "move-in ready," and "motivated seller." Check your word limit. If you exceed that, part of your writing will just be lost.
Leverage Online Platforms. Post your listing on FSBO sites, social media, and even Facebook Marketplaces, X, and LinkedIn. Consider investing in an MLS listing service to reach more buyers. I do that in Tennessee, at mlsDon.com.
Step 3. Prepare for Showings and Negotiations
Once buyers start calling, you’ll need to be ready to show your home and handle offers.
Stage Your Home. Clean, declutter, and add small touches like fresh flowers or cozy throw pillows.
Be Available as much as possible’ Make it easy for buyers to schedule showings by offering flexible times. Be sure your answering service does not say it’s full.
Negotiate Confidently. Be prepared to counter offers and understand your bottom line. You can also hire a real estate attorney for guidance during the closing process, or subscribe here- I will bring you forty years of experience.
Selling FSBO can feel overwhelming, but with the right steps, it’s completely doable. Want more tips to help you sell faster and for more money? Subscribe to Real-Life FSBO Real Estate for twice-weekly advice tailored to FSBO sellers like you!